Experiential Learning Session on Market Competition through Ford v Ferrari

Experiential Learning Session on Market Competition through Ford v Ferrari

As part of the Marketing Management course for MBA Semester 2 students at RSRU, a special screening of the movie Ford v Ferrari was organized on February 18, 2025. This session, coordinated by Dr. Nupur Angirish, aimed to enhance students' understanding of market competition through experiential learning.

The film, based on real events, vividly illustrates the fierce rivalry between Ford and Ferrari in the high-performance car industry. It provides valuable insights into competitive strategy, brand positioning, innovation, and market dynamics. By analyzing Ford’s efforts to challenge Ferrari’s dominance in racing, students gained practical knowledge of how businesses compete through product differentiation, strategic decision-making, and consumer perception.


This engaging approach allowed students to connect theoretical concepts with real-world business challenges, reinforcing their learning through an immersive experience. The session successfully highlighted the importance of strategic marketing, teamwork, and innovation in gaining a competitive edge.